The Web 2.0 Executive Bootcamp is a premier one-day course that explores Web 2.0 and how to build highly competitive products and services.
“Organizations should operate all revenue generating channels in a Web 2.0 architecture by 2008.” – Gartner This engaging, popular, day-long course provides you with a thorough grounding in Web 2.0 - the set of design patterns and business models that have reshaped the face of the Web. During the course, we will undertake a deep exploration of the latest ideas, best practices, and techniques behind Web 2.0.
There
is a lot of hype around the term 'Web 2.0' which lead
many (in and outside of the industry) to dismiss it as unimportant or a
fad. In fact, our Web 2.0 Bootcamp conclusively shows just how
important Web 2.0 is and why it is essential knowledge for you to grow
your business on the Web.
The rapid pace and exciting course materials of Web 2.0 Bootcamp, combined with hands-on exercises that apply Web 2.0 techniques, make Web 2.0 Bootcamp the one learning event you need to attend this year.
The Web 2.0 Executive Bootcamp leads you through a deep exploration of the latest ideas, business models, trends, and techniques behind Web 2.0 with a special emphasis on proven, actionable methods for creating new online products and services – or transforming existing ones – using a Web 2.0 model.
Designed by Dion Hinchcliffe in Partnership with O'Reilly Media
Throughout
the course, we’ll identify step-by-step strategies for using Web 2.0
techniques to identify, capture, and maintain sustainable competitive
advantage in specific market sectors and industries.
“This course should be mandatory
for every employee in the company.”Topics
include the 7 major patterns of Web 2.0 applications, the structure and
business models of Web 2.0, and how Web 2.0 concepts are applied
directly to the design and development of online products and services.
Web 2.0 Bootcamp focuses on how the audience and customer bases of Web
2.0 sites grow exponentially when compared to traditional sites by
leveraging network effects and the resulting user participation.
Benefits
- Material personally created by Web 2.0 expert Dion Hinchcliffe, president and founder of Hinchcliffe & Company, noted ZDNET and Social Computing Magazine blogger.
- Gain a thorough grounding in the key elements of Web 2.0 and how to apply them to products and services
- Master actionable, specific best practices for making networked software dramatically more effective
- Use a variety of leading Web 2.0 applications and study the features that made them successful
- Understand how to best monetize the powerful audience building capabilities of Web 2.0 applications
- Learn in a state-of-the-art facility on networked laptops
- Complete courseware binder with all documentation
- All meals including light breakfast buffet, gourmet lunch, and choice of beverages at coffee breaks
What You Will Do
- Learn exactly how to design viral growth features into a site or service by triggering network effects
- Explore cutting edge new business strategies including harnessing collective intelligence and cost-effectively servicing The Long Tail
- Review distilled case studies of successful Web 2.0 companies such as YouTube and MySpace
- Explore how to turn products into open platforms and the entire Internet into a distribution channel
- Apply the design patterns and business models of Web 2.0 in
fast-paced hands-on lab exercises
And much more…
Course Content & Hands on Excercises
- Peer Production: Blogs, Wikis, and Social Media
- Creating Web 2.0 products and services: Open APIs, Mashups, Widgets, Badgets
- Emergent Product Structure: Tagging to 3rd Party Supply Chains
- Leveraging The Long Tail
- The Perpetual Beta and Continuous Innovation
- Techniques for explicitly triggering viral, fast growth network effects
- Social networking
- Product Development 2.0: User-generated content and Crowdsourcing
- The Leading 21st Century Business Model: Harnessing Collective Intelligence
- Best practices for creating an Architectures of Participation
- Maintaining control of hard-to-recreate data sources
And much more…
Prerequisites
- Basic computer and Web navigation skills
- Familiarity with basic Internet concepts such as browsers and Web pages
- No technical background or programming experience is required